luminosity comments on What have we learned from meetups? - Less Wrong
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One extra note I'd add. We've had a few events where another group, or a fraction thereof, and our group combined for the event. I'd recommend strongly against these unless you think there is significant demographic overlap, as I felt it strongly diluted the event, both in terms of group feel and also in terms of group focus.
HPMOR wrap-party being a good example of an exception where it worked fairly well... but I'd be curious about your experience with examples that didn't work.