he dairy industry routinely carries out genomic selection on cow embryos resulting in vastly modified individuals showing traits that would rarely, if ever, be expressed in the wild:[...] ? http://www.sciencedirect.com/science/article/pii/S0022030209703479

Not $20,000. More like $20.[...]

I don't think of selection as genetic design. Sperm banks do selection based since their inception. It would surprise me if there isn't a sperm bank out there that already does 23andMe type genetic screening.

Still $20 dollar doesn't buy you an hour of qualified physician time, so the price of the procedure is likely higher.

In mice, of course, gene splicing is commonplace and pretty cheap, although in the case of laboratory mice there is the freedom that you can abort the fetus at any stage if it shows signs of improper development, and in gene splicing experiments you typically have to abort a lot of fetuses.

Around five years ago I heard from a professor that the cost of getting a new gene manipulated mouse is roughly a PHD project and there are mouses dying in the process.