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efim comments on Request for advices on small presentation about LW community - Less Wrong
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It probably would be best described as 'raising awareness'. I was introduced to LW when by chance I saw an hpmor mentioned on social network.
Before that I was completely oblivious to concrete examples of cognition malfunctions. I want to reduce involvement of chance in propagation of memes of rationality.
Concrete goals:
a) make personal need for clear-thinking visible and perceptible
b) show that some work (book abstracts, ideas introductions) is available here.
Think of the intended targets and their learning outcomes. What itch of theirs do you intend to scratch?
Do you want to maximize the odds that a couple of people in the audience will type lesswrong.com and don't close the tab a minute later? Despite all the unfamiliar terms in a foreign language? Maybe SSC topical posts will be a better start? Those about the non-central fallacy, or the plight of growing up a nerd (not a big issue in Russia, but still), feminism, or neoreaction? It all depends on your target audience. Can you describe it in a few words?
Those aren't concrete goals. What do you want the audience to do afterwards?