Unfortunately, that falls to the same critique. If you accept that we may have read into Plato and other Western pre-Christian our own conception of morality despite how profoundly those thinkers have shaped Western ethics and culture (not just in translation - how many people have learned Greek just to read the philosophy in the original?), then a fortiori, you should have no trouble in believing that, in lumping together the complex beliefs of thousands of poorly-understood aboriginal and tribal and semi-civilized foreign peoples across the world in a si...
I was stunned to read the accounts quoted below. They're claiming that the notion of morality - in the sense of there being a special category of things that you should or should not do for the sake of the things themselves being inherently right or wrong - might not only be a recent invention, but also an incoherent one. Even when I had read debates about e.g. moral realism, I had always understood even the moral irrealists as acknowledging that there are genuine moral attitudes that are fundamentally ingrained in people. But I hadn't ran into a position claiming that it was actually possible for whole cultures to simply not have a concept of morality in the first place.
I'm amazed that I haven't heard these claims discussed more. If they're accurate, then they seem to me to provide a strong argument for both deontology and consequentialism - at least as they're usually understood here - to be not even wrong. Just rationalizations of concepts that got their origin from Judeo-Christian laws and which people held onto because they didn't know of any other way of thinking.