I would not expect them all to have associated with those attitudes some compelling moral reality beyond their own moral sense, any more than they would associate "yummy" with compelling cosmic yummyness.
This may be a bad comparison. "Yummy", once you break it down into specific preferences over flavors, corresponds very, very well to food chemistry.
I wouldn't expect them all to have conceptually alienated their moral sense as some inexplicably compelling force, though I see how such conceptual moral alienation would be possible, likely, and would serve the interests of those who would manipulate the alienated, particularly when they are in a position of relative power in the first place.
Effective manipulation of the moral sense is the true steel, and alienation of that moral sense is a powerful start.
Ooooh, I sense a Marxist talk coming on? Go on, go on!
""Yummy", once you break it down into specific preferences over flavors, corresponds very, very well to food chemistry."
I have a genetic variant where when I was young I was more sensitive to bitter tastes than others, but getting older I'm supposed to get less and less sensitive, until I'm less sensitive to bitter tastes than most people.
Yummy isn't even consistent just for me over time.
"Ooooh, I sense a Marxist talk coming on? Go on, go on!"
More Stirner than Marx. Nouveaux Marxists may have gotten on board with Stirner, but Marx spent 500 pages In the German Ideology mocking the idea that ideas matter. The world runs on historical materialism, dontcha know?
I was stunned to read the accounts quoted below. They're claiming that the notion of morality - in the sense of there being a special category of things that you should or should not do for the sake of the things themselves being inherently right or wrong - might not only be a recent invention, but also an incoherent one. Even when I had read debates about e.g. moral realism, I had always understood even the moral irrealists as acknowledging that there are genuine moral attitudes that are fundamentally ingrained in people. But I hadn't ran into a position claiming that it was actually possible for whole cultures to simply not have a concept of morality in the first place.
I'm amazed that I haven't heard these claims discussed more. If they're accurate, then they seem to me to provide a strong argument for both deontology and consequentialism - at least as they're usually understood here - to be not even wrong. Just rationalizations of concepts that got their origin from Judeo-Christian laws and which people held onto because they didn't know of any other way of thinking.