The absence of the percentage of people on placebos who guessed that they had been given the real antidepressants suggests cherry-picking. Cherry-picking suggests the entire article is garbage.
Unfortunately the article they cite is behind a paywall, but the abstract includes this: "We studied medication guesses of 137 depressed patients and/or their doctors at the end of a 6-week randomized trial of placebo, imipramine, and phenelzine. Overall, 78% of the patients and 87% of the doctors correctly distinguished between placebo and active medication"
Assuming 1/3 were assigned to each group, and the majority of each group guessed they were on medications, the patient percentages are pretty close to what you'd expect anyways.
From the paper:
Percent correct was 87% (34/39) for imipramine, 96% (22/ 24) for phenelzine, and 59% (22/ 37) for placebo.
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4172306/pdf/zfp_222_3_128.pdf
The background on this story is a community of science people found a bunch of unpublished studies that, when weighed with the studies which supported antidepressant approval, showed they were no more effective than placebo in mild-moderate cases.
Except unlike placebo, antidepressants express a wider range of severe side effects, like worsening depression and suicide.
Isn't this a scandal? How do psychiatrists still prescribe these en masse?