For me, one of the most appealing things about EA (as opposed to rationalist) identity is that it's not wrapped up in all this unnecessary weird stuff.

I'd consider EA itself to be one of those strange things that LW has as part of its identity. It's true that EA involves rationality, but the premises that EA is based on are profoundly weird. I have no desire to maximize utility for the entire human race in such a way that each person's utility counts equally, and neither does just about everyone else outside of the LW-sphere. I prefer to increase utility for myself, my family, friends, neighbors, and countrymen in preference to increasing the utility of arbitrary people. And you'll find that pretty much everyone else outside of here does too.