Lumifer comments on Intrinsic motivation is crucial for overcoming akrasia - Less Wrong
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This matches my personal experience pretty well. Unfortunately, finding this low-hanging fruit in the area you are interested in, and make it pay bills, is a non-trivial problem. If there was someone really good in solving this particular issue for people, at a modest fee or commision, they would make a killer startup. Certainly this seems like a (meta-)low-hanging fruit.
I don't know if it's low-hanging. In my experience finding what you are REALLY interested in involves a lot of trial and error, while aptitude tests are worthless beyond the pretty obvious division into techies and humanities people.
I am of the opinion that much better tests can exist, not sure if they do, which can divide people into further categories.