Cryonics will definitely fail if the peace-of-mind cryonicists dominate it instead of the serious adults who want to survive.
You can see most cryonicists' fundamental lack of seriousness from the fact that they talk a good game about how much they believe in scientific, technological and medical progress. So what happens when you try to draw their attention to the many correctible shortcomings in the real, existing practice of cryonics? They usually shrug those off as if these problems don't matter.
Uh, hello?
This fundamental lack of an evidence- and reality-orientation in many cryonicists goes a long way towards explaining why mainstream people don't find the cryonics idea credible, much less its haphazard implementation. I just have no patience these days with cryonicists who invoke Eric Drexler's discredited fantasies from the 1980's, or who make fallacious comparisons between cryonicists and the Wright brothers. Cryonics falls into the overlap between neuroscience and cryobiology, and progress in it will have to come from the application of those real sciences.
I absolutely agree with you that there are correctible shortcomings in today's cryonics practice; I also agree that we'll need a whole lot of neuroscience and cryobio to make further progress.
The Mikula paper linked in the article shows one possible avenue to verifiable cryo. The technology exists today: getting the engineering right so that it can be rolled out to paying customers seems to be the difficulty.
I wrote a blog post arguing that people sign up for cryo more for peace of mind than for immortality. This suggests that cryo organizations should market towards the former desire than the latter (you can think of it as marketing to near mode rather than far mode, in Hansonian terms).
http://specterdefied.blogspot.com/2015/06/a-cryo-membership-buys-peace-of-mind.html
For those signed up already, does peace-of-mind resonate as a benefit of your membership?
If you are not a cryonics member, what would make you decide that it is a good idea?