Yes, I get the same impression. In fact, Eliezer basically said that for a long time he didn't sign up because he had better things to spend his money on, but finally he did because he thought that not signing up gave off bad signals to others.
Of course, this means that his present attitude of "if you don't sign up for cryonics you're an idiot and if you don't sign up your children you're wicked" is total hypocrisy.
I wrote a blog post arguing that people sign up for cryo more for peace of mind than for immortality. This suggests that cryo organizations should market towards the former desire than the latter (you can think of it as marketing to near mode rather than far mode, in Hansonian terms).
http://specterdefied.blogspot.com/2015/06/a-cryo-membership-buys-peace-of-mind.html
For those signed up already, does peace-of-mind resonate as a benefit of your membership?
If you are not a cryonics member, what would make you decide that it is a good idea?