Good points. The first 3 search terms I suggested were more biology related than paleontology, but the bulk were paleontology. Neither are terribly relevant fields, and I get the impression that interdisciplinary research is rare. I guess it's a judgement call as to how large the benefits might be to turn discussion of previous and current extinction events (super-volcanoes, asteroid impacts, ice-ages, etc) toward addressing future events (nuclear winter?).
I'm not quite sure what disciplines would be optimum to target. Are there any talks on engineered pandemics that we might target toward epidemiologists? Perhaps making General AI researchers more aware of the risks would be beneficial, and Nick Bostrom does have a lovely TED talk and several talks at technical conferences on the topic. However, I haven't read enough in those areas to know what keywords might be used only by the experts.
Has anyone tried advertising existential risk?
Bostroms "End of Humanity" talk for instance.
It costs about 0.2 $ per view for a video ad on YouTube, so if 0.2% of viewers give an average of 100 $ it would break even. Hopefully people would give more than that.
You can target ads to groups likely to give much by the way, like the highly educated.
I posted this suggestion in the open thread as well, before I had the karma to make a thread. That okay?