I'm not claiming that rocks or artificially grown foetal brains are suffering. The people involved in this research claim they aren't - if the meaning of that claim is unclear the onus is on them to clarify it. Until such a time we are all at liberty to filter that claim through our own intuitively constructed concepts.
We are, of course, at liberty. However it seems to me you don't want them to satisfy their own definition -- that would be too easy -- you want them to satisfy your definition, but for that you should have an idea of what you want clarified and what criteria do you expect to be met. Demanding that they clarify something to the satisfaction of your "visceral level" is still hand-waving.
This seems significant:
http://www.theguardian.com/science/2015/aug/18/first-almost-fully-formed-human-brain-grown-in-lab-researchers-claim