Eliezer commented on FB about a post Announcing GoodAI (by Marek Rosa GoodAIs CEO). I think this deserves some discussion as it has a quite effective approach to harness the crowd to improve the AI:

As part of GoodAI’s development, our team created a visual tool called Brain Simulator where users can design their own artificial brain architectures. We released Brain Simulator to the public today for free under and open-source, non-commercial license– anyone who’s interested can access Brain Simulator and start building their own artificial brain. [...]

By integrating Brain Simulator into Space Engineers and Medieval Engineers [a game], players will have the option to design their own AI brains for the games and implement it, for example, as a peasant character. Players will also be able to share these brains with each other or take an AI brain designed by us and train it to do things they want it to do (work, obey its master, and so on). The game AIs will learn from the player who trains them (by receiving reward/punishment signals; or by imitating player's behavior), and will have the ability to compete with each other. The AI will be also able to learn by imitating other AIs.

This integration will make playing Space Engineers and Medieval Engineers more fun, and at the same time our AI technology will gain access to millions of new teachers and a new environment. This integration into our games will be done by GoodAI developers. We are giving AI to players, and we are bringing players to our AI researchers.