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Good_Burning_Plastic comments on The Infinity Project - Less Wrong
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It's an abbreviation of the English infinity and most people won't easily grasp it. Companies like Amazon and Google on the other hand have names that are a lot more neutral.
What do you mean by "neutral"? Odds are you wouldn't have found the name "Google" neutral if you had just heard it for the first time.
Google isn't a word that's English and many languages have phonetic systems that allow such a name.
I spent a long time associating Amazon with "something in South America, so it's probably not accessible to me" before the company was as ultra-famous as it is now.