Like it is easy for me to sit here and say to young people, one, you should invest in broad index funds, not funds concentrated in trendy areas like the Internet or clean technology, and, two, you should try to minimize fees instead of paying someone just to rebrand index funds for you. But you should drink tap water instead of Coke, too, and stay home and read Proust instead of blowing a whole month of your salary on Taylor Swift tickets. All consumption is dumb, if you think too hard about it. That's why it is consumption.

Matt Levine