I think the Allais paradox is fascinating, however, although it is very revealing about our likely motives for playing the lottery it doesn't change the potential rationality of actual playing it. I.e. that money and value don't necessarily have a linear relationship, and so optimising for EV is not rational.

Of course, that just means you maximise expected utility rather than expected money. (I was almost going to write "expected value" instead of "expected utility" as you used the word "value", but obviously that would be confusing in this context...)