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Gleb_Tsipursky comments on Rationality Merchandise - First Set - Less Wrong
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I think that t-shirts like that are going to appeal to other people, not only LWers. Most slogans are popular here, but they might appeal to people who do not even know what LW is.
Metal bands have their t-shirts and very often they are worn even by the people who don't listen to that band.
Yup, we test-ran these slogans by non-Less Wrongers, specifically reason-oriented college students who were members of the Secular Student Alliance, and these proved interesting to them. We specifically avoided ones that were not interesting to them.