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Gleb_Tsipursky comments on Marketing Rationality - Less Wrong
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This is not incompatible with marketing persay - marketing is about advocacy, not teaching. And pretty much all effective advocacy has to be targeted to System 1 - the "heart" or the "gut" - in fairly direct terms.
To me, it seems that CFAR was supposed to be working on this sort of stuff, and they have not accomplished all that much. So I think, in a way, we should be welcoming the fact that Gleb T./International Insights are now trying to fill this void. Maybe they aren't doing it very well at this time, but that's a separate matter.
Thanks for the support! We are trying to fill a pretty big void.
However, just to clarify, marketing is only one aspect of what we are doing. We have a much broader agenda, which I describe in my comment here. And I'm always looking for ideas on how to do things better!