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Gleb_Tsipursky comments on Marketing Rationality - Less Wrong
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CFAR mission wasn't marketing but actually teaching people to be more rational in a way that helps them actually be more rational. As far as I understand they are making progress on that goal and the workshops they have now are better than at the beginning.
As rationalists we have responsibility for actually giving useful advice. CFAR's approach of first focusing on figuring out what's useful advice, instead of first focusing on marketing is good.
My take is that the goal is to give more useful advice than what people are currently getting. For example, giving science-based advice on relationships as I do in this article is more useful than simple experience-based advice, which is what the vast majority of articles on self-improvement do. If it is better than why not do it?
Remember, the primary goal of Intentional Insights is not to market rationality per se, but raise the sanity waterline as such. Promoting rationality comes only after people's "level of sanity" has been raised sufficiently to engage with things like Less Wrong and CFAR. More in my comment on this topic.