Gleb_Tsipursky comments on Marketing Rationality - Less Wrong

28 Post author: Viliam 18 November 2015 01:43PM

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Comment author: Viliam 18 November 2015 10:31:39PM *  3 points [-]

CFAR's approach of first focusing on figuring out what's useful advice, instead of first focusing on marketing is good.

Sounds like false dilemma. How about splitting CFAR into two groups? The first group would keep inventing better and better advice (more or less what CFAR is doing now). The second group would take the current results of their research, and try to deliver it to as many people as possible. The second group would also do the marketing. (Actually, the whole current CFAR could continue to be the first group; the only necessary thing would be to cooperate with the second one.)

You should multiply the benefit from the advice by the number of people that will receive the advice.

Yeah, it's not really a linear function. Making one person so super rational that they would build a Friendly AI and save the world may be more useful than teaching thousands of people how to organize their study time better.

But I still suspect that the CFAR approach is to a large degree influenced by "how we expect people in academia to behave".

Comment author: Gleb_Tsipursky 19 November 2015 04:32:09AM 5 points [-]

I actually spoke to Anna Salamon about this, and she shared that CFAR started by trying a broad outreach approach, and found it was not something they could make work. That's when they decided to focus on workshops targeting a select group of social elites who would be able to afford their high-quality, high-priced workshops.

And I really appreciate what CFAR is doing - I'm a monthly donor. I think their targeting of founders, hackers, and other techy social elites is great! They can really improve the world through doing so. I also like their summer camps for super-smart kids, and training for Effective Altruists, too.

However, CFAR is not set up to do mass marketing, as you rightly point out. That's part the reason we set up Intentional Insights in the first place. Anna said she looks forward to learning from what we figure out and collaborating together. Also working with ClearerThinking as well, which I described in my comment here.