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Elo comments on Marketing Rationality - Less Wrong
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I don't understand how this could possibly be true, for any common notion of "better". Imagine that British Petroleum responded only now to the leak disaster with a long, detailed technical report about how it was not their fault.
The public opinion would have already set catastrophically against them.
I think you might be treating the premise given in an uncharitable way.
If however you suggest that, more frequently than not - "it's better to be quick than to be right" (the opposite opinion) - then carry on.
Which is it?