I actually do not consider myself a practitioner of Dark Arts as they are traditionally understood.

I feel pretty icky even about the "light Dark Arts" marketing stuff I am doing. As I told Lumifer in an earlier post, I cringed at that feeling when I was learning how to write for Lifehack, Huffington Post, etc. You can't believe how weird that feels to an academic. My Elephant kicks and screams and tries to throw off my Rider whenever I do that. It's very ughy. The only reason I am choosing to do so is to reach the goal of raising the sanity waterline effectively.

After bringing this question to the Less Wrong community in an earlier post, I updated to not think of what I do as in real Dark Arts territory. If I considered it to be in real Dark Arts territory, I don't think I could bring myself emotionally to do it, at least without much more serious self-modification.