It might be useful to identify what exactly trips your snake-oil sensors here. Mine were tripped when it claimed to be science based but referenced no research papers, but other than that it looked okay to me.

Unless you mean simply the site that it is posted on smells of snake oil. In that case I agree, but at the same time, so what? The people that read articles on that site don't smell snake oil, whether they should or not. If the site provides its own filter for its audience, that only makes it easier for us to present more highly targeted cognitive altruism.