“Hi [Person A]!

How are things? How are your kids doing? Over here, things are going really well. I just came back from a trip to Chicago, which was surprisingly beautiful and very cold. It snowed! The buildings were gorgeous and ornate though. It felt like I’d come to a steampunk city. [Note: start with something personal]

I don't like such things. I believe they are poisoning the well.

This is a commercial message (I define commercial as "about money"). The "How are your kids doing?" is a lie -- it's an attempt to make commercial personal, to use personal as a tool to extract money. I understand that this is the standard operating mode for charities. It does not make me like it any more.

I don't want to acquire an association between receiving a message that starts by asking about my family and wondering what kind of a template the writer is using and how much money does he want.