I was thinking that we aren't the target audience here, so it would be good to check the comments at Huffington, and I'm pleased to see that you apparently had a good effect on one person.

This being said, the article is very much (title, picture, and beginning) framed in terms of avoiding regret. On the other hand, activating loss aversion is one way of grabbing people, and it might not be a bad strategy.

Are there vivid methods of showing the good effects of people not getting malaria?