There a lot of money currently invested in attacking Theraros. That's no indication that the company has a problem but that it threatens established interests.

Sounds like a conspiracy theory.

A company for that's true wouldn't lobby for the FDA to regulate their tests. Nothing that happened indicates that Theranos believes that they aren't confident that the FDA will approve their test.

Unless they believe that they could cheat or bribe the FDA.

Prices are fixed by the Medicare reinbursement rate and other insurance companies paying that rate. Lab companies in the existing market can't win by offering lower prices than their competitors.

If a lab company could run the test for a lower cost and charge the same price as its competitors, it would make a larger profit.

That changes through the direct to consumer sales that Theranos is doing.

I don't see the rationale for this business model. If Theranos had a technology that allowed them to provide the same tests that other lab companies do, with the same quality, and at a lower cost, then Theranos would have an incentive to sell to health care providers. Even if the price is set by the buyer, lower costs would allow Theranos to make a profit.

Directly selling to patients tests that they probably don't need and they have no expertise to interpret, skipping the licensed health care system, reeks of quack medicine and is a major warning sign that their product is not good enough for medical purposes.

At the point where the governments believes tests can be done more cheaply they reduce reinbrusements rates. As a result the labs don't focus on developing technogy to get cheaper testing and the basic way testing is done is the same at it was four decades.

That would require massive collusion between nominal competitors at a worldwide level. Seems unlikely.