The fact that there is a lot of emotional/inept-philosophical baggage to the word does not mean it is irrational to use it.

If your goal is to engage another person in clear, careful, rational discussion, then it is not rational to use terminology that you know to have "a lot of emotional/inept-philosophical baggage", because to do so would be counter-productive with respect to your goal. I assume that the purpose of a blog called "Overcoming Bias" is to engage in clear, careful, rational discussion.