I thought the heuristic was "if I think I passed the hotel, I was going too fast to notice. I better slow down so I see it when I come up on it, or so I might recognize a landmark/road that indicates I went too far." We slow down not because we are splitting the difference between turning around and continuing on. We slow down to make it easier to gather more information, a perfectly rational response.
Yes, Thays what I think happens. I guess that stopping could be a "better" way of doing it, but if you're unsure the hotel might be ahead, keep going while trying to gather proper orientation may not be the worse. That would require lower speeds. If the example was about a frozen lake and you were driving over what you thought was thin ice, maybe being very careful with any momentum change should apply. I guess that may be the core underlying concern in sensitive situations.
Related to: Half-assing it with everything you've got; Wasted motion; Say it Loud.
Once upon a time (true story), I was on my way to a hotel in a new city. I knew the hotel was many miles down this long, branchless road. So I drove for a long while.
After a while, I began to worry I had passed the hotel.
So, instead of proceeding at 60 miles per hour the way I had been, I continued in the same direction for several more minutes at 30 miles per hour, wondering if I should keep going or turn around.