I read the comments at the NYT-- part of the issue is people pattern-matching to est and part of it was sticker shock at the price. I don't know whether there's anything to be done to the similarity to est (basically that it's a very intense workshop, even though there's no upselling). I'm curious about whether offering it as a series of six-hour one-day workshops would be a bad idea.

There were also a bunch of people who said it wasn't different from CBT or someusch. I think the price is less than a year's worth of therapy, and I wonder how the results compare.