I think it is safe to say that some process produces the kind of high-rationality person who makes the effort to sign up, and that process (genetics/culture/scifi etc) is relatively slowly changing over the timescale of ~ 1 decade.
In my opinion, there is almost certainly a much larger population of people who are one or two "steps" or "increments" away from signing up. For example, people who are pretty rich, philosophically materialistic, well educated and into the sci-fi scene, but they have only heard a passing mention of cryo, and ...
The Brain Preservation Foundation’s Small Mammalian Brain Prize has been won with fantastic preservation of a whole rabbit brain using a new fixative+slow-vitrification process.
The process was published as “Aldehyde-stabilized cryopreservation”, McIntyre & Fahy 2015 (mirror)
(They had problems with 2 pigs and got 1 pig brain successfully cryopreserved but it wasn’t part of the entry. I’m not sure why: is that because the Large Mammalian Brain Prize is not yet set up?)donation link
To summarize it, you might say that this is a hybrid of current plastination and vitrification methods, where instead of allowing slow plastination (with unknown decay & loss) or forcing fast cooling (with unknown damage and loss), a staged approach is taking: a fixative is injected into the brain first to immediately lock down all proteins and stop all decay/change, and then it is leisurely cooled down to be vitrified.
This is exciting progress because the new method may wind up preserving better than either of the parent methods, but also because it gives much greater visibility into the end-results: the aldehyde-vitrified brains can be easily scanned with electron microscopes and the results seen in high detail, showing fantastic preservation of structure, unlike regular vitrification where the scans leave opaque how good the preservation was. This opacity is one reason that as Mike Darwin has pointed out at length on his blog and jkaufman has also noted that we cannot be confident in how well ALCOR or CI’s vitrification works - because if it didn’t, we have little way of knowing.
EDIT: BPF’s founder Ken Hayworth (Reddit account) has posted a piece, arguing that ALCOR & CI cannot be trusted to do procedures well and that future work should be done via rigorous clinical trials and only then rolled out. “Opinion: The prize win is a vindication of the idea of cryonics, not of unaccountable cryonics service organizations”