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buybuydandavis comments on What can we learn from Microsoft's Tay, its inflammatory tweets, and its shutdown? - Less Wrong
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A Youtube guy, Sargon of Akkad, had an analysis of previous interactive internet promo screwups. A long list. I hadn't heard of them. Microsoft should be in the business of knowing such things.
https://youtu.be/Tv74KIs8I7A?t=14m24s
History should have been enough of an indicator if they couldn't be bothered to do any actual Enemy Team modeling on different populations on the internet that might like to fuck with them.