I start twitching when emphatic statements are made about the motivations of large numbers of people. How can you check on whether you're right?
This being said, Sanders is also appealing to anger and fear, and both candidates are also appealing to hope.
Gleb's article is about as rigorous as a (non-famous) academic author can be to still get published in the popular press.
I'm curious about your thoughts on my piece in Salon analyzing Trump's emotional appeal using rationality-informed ideas. My primary aim is using the Trump hook to get readers to consider the broader role of Systems 1 and 2 in politics, the backfire effect, wishful thinking, emotional intelligence, etc.