Okay, so it's not "everyone", but it's a majority.
So you have a majority of voters wanting something, a politician saying he will deliver, the politician has wide support... and this all makes the voters irrational because... uhm... because neuroscience explains that the voters actually have emotions, oh the horrors!
I suppose next time I care about something, I should vote for a politician who promises the exact opposite, so that no neuroscientist can suspect me of being a helpless victim of my own opinions. /s
I think we have some slippage of concepts here. The majority of voters want tighter restrictions, but only half agree with Trump's position on a ban on Muslim migration.
I'm curious about your thoughts on my piece in Salon analyzing Trump's emotional appeal using rationality-informed ideas. My primary aim is using the Trump hook to get readers to consider the broader role of Systems 1 and 2 in politics, the backfire effect, wishful thinking, emotional intelligence, etc.