They are probably thinking of person as a soul. Kickstarting the brain might give you different thoughts or some other trivial thing, but the ghost should be the same, right?
0buybuydandavis
I first wrote the quote below first. I'm not so sure now. Maybe some personality is basically damage.
[...]
"... in an effort to revive the brains of those being kept alive solely through life support. Stem cells will be injected directly into the brain..."
More at:
http://news.discovery.com/tech/biotechnology/dead-could-be-brought-back-to-life-in-medical-trial-160503.htm