Yes. There are also a few additional factors: If you dance than you train the ability to ask strangers to dance is a fairly structured way because you have to do it all the time. Dancing does provides a fairly structured way of having a good time together on a physical level.

That means that if you want to create a social enviroment whereby people don't drink alcohol you need to provide social rituals that make it easy for people to connect. Preferably rituals that also allow people to process their emotions so that they don't have to use alcohol to get them out of the way.