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Elo comments on Open thread, Sep. 19 - Sep. 25, 2016 - Less Wrong
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I have a name that I want to give my new product. That name is already trademarked for an unrelated use. Is it a bad idea to go ahead and use that product name? Is a trademark comprehensive enough that I should just pick a different name?
is it google-able. If you google the name, will you show up easy? That's what having a name is all about right?
You also don't want to get sued and be forced to change your name.