So "morals" is used to mean the same as "values" or "goals" or "preferences". It's not how I'm used to encountering the word, and it's confusing in comparison to how it's used in other contexts. Humans have separate moral and a-moral desires (and beliefs, emotions, judgments, etc) and when discussing human behavior, as opposed to idealized or artificial behavior, the distinction is useful.

Of course every field or community is allowed to redefine existing terminology, and many do. But now, whenever I encounter the word "moral", I'll have to remind myself I may be misunderstanding the intended meaning (in either direction).