You really should write a book. Seriously. I could probably raise the hypothesis of teaching Rationality as a first-year course (as a follow-up to Logic) instead of useless "password" classes like I've received at my college. Having a book I could wave around with to convince people maybe being rational is important when you're a scientist would help a lot. At least I'd start printing and distributing it.

You could also just put the primary sequences of this website into a (e)book format, and release it. You might reach a wider audience that way, which would of course be Winning.