You're a bit confused: they are selling willpower assists, but what they want is to get money for them. They are not failing at collecting the money, and as to willpower assists turning out to be not quite like the advertisements, well, that's a standard caveat emptor issue.
Ha, you're absolutely right!
A bit about our last few months:
We care a lot about AI Safety efforts in particular, and about otherwise increasing the odds that humanity reaches the stars.
Also, we[1] believe such efforts are bottlenecked more by our collective epistemology, than by the number of people who verbally endorse or act on "AI Safety", or any other "spreadable viewpoint" disconnected from its derivation.
Our aim is therefore to find ways of improving both individual thinking skill, and the modes of thinking and social fabric that allow people to think together. And to do this among the relatively small sets of people tackling existential risk.
Existential wins and AI safety
Who we’re focusing on, why
Brier-boosting, not Signal-boosting