This is a linkpost for http://blogs.spectator.co.uk/2017/01/dominic-cummings-brexit-referendum-won/
It comes into play quite a bit when talking about why one side won as well, since you keep seeing people say, "We didn't win because we weren't faithful enough to our principles," when it is obvious from the beginning that political parties will tend to lose because they are too faithful to their principles, i.e. not centrist enough.
To test this, go to a hyper-partisan news service that holds political views you disagree with but which also is trying to appeal to high IQ people. (The Weekly Standard if you are on the left would work.) You will find the website's policy analysis difficult to take, but will probably agree with, or at least find reasonable its analysis of why one side won or lost a particular political battle.