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The levels of misunderstanding in these types of headlines is what is scary. The paper is actually about a single simple model trained for a specific purpose, unrelated to the hundreds of other models various deepmind researchers have trained. But somehow that all too often just get's reduced to "Deepmind's AI", as if it's a monolothic thing. And here it's even worse, where somehow the fictional monolothic AI and Deepmind the company are now confused into one.