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It's mainly an OpenAI noise but it's been parroted in many places recently. Definitely seen it in OpenAI materials, and I may have even heard Musk repeat the phrase, but can't find links. Also:
YCombinator.
which is pretty close to "we don't want only Google and Facebook to have control over smallpox".
Microsoft in context of partnership with OpenAI.
This is a much more nonstandard interpretation of "democratize". I suppose by this logic, Henry Ford democratized cars?
Well, YC means, I think, that AI research should not become a monopoly (via e.g. software patents or by buying every competitor). That sounds entirely reasonable to me.
Microsoft means that they want Cortana/Siri/Alexa/Assistant/etc. on every machine and in every home. That's just marketing speak.
Both expressions have nothing to do with democracy, of course.