Martin wants to be uniquely powerful and higher-status, but this request can only be granted to a few people, barring delusive holodecks, so it's not a good project for utilitarians;

Tarleton suggests that a reality with fundamental magic is more wonderful, but this is probably impossible even in principle, because magic is too complex to be atomic;

But rfriel's, Harris's, and Pearson's versions of magic's appeal - "I want to be individually empowered by producing neato effects myself, without large capital investments and many specialists helping" and "I want the neato things I do to have a more natural user interface" are in principle doable - you can get this with, say, the right kind of nanotechnology, or (ahem) other sufficiently advanced tech, and bring it to a large user base, as long as they have the basic psychological ability to take joy in anything that is merely real.