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One very common error people make is to treat "utilitarianism" and "consequentialism" as if they were one and the same thing. Utilitarianism makes claims about what is moral and what is not. Consequentialism makes claims about what sort of properties a moral criterion should have. Criticisms about utilitarianism, therefore, are often taken also as criticisms of consequentialism, when in fact the two are distinct concepts!
On the other hand, utilitarianism is a subset of consequentialism, so whereas a criticism of utilitarianism is not necessarily a criticism of consequentialism, the converse is true.