Wait, can't we actually do that? People start cults all the time. We could start our own, teaching deep secrets that are actually true. We won't bring it up, but when an initiate asks "Hey, isn't this exactly what they teach in college?", nod and say "Yes, but it's more fun our way.". Making your own light bulb might still look pretty mundane, so it loses some of the cult competition, but it's still more fun that school.