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I take, "bad control model" to mean, "it explains weight in terms of cico but the phrase cico does not tell you about the hard step of making your brain go along with it (the control model)".
I agree with that, but I would also suggest that even a bad control model is useful compared to terribly wrong models claiming to be right, for we know this model is wrong.
A while ago a good friend asked me what he could do to increase his typing skill. I didn't give him the straightforward advice of using a type training program but I talked to him about the promises of Dvorak. He didn't take any action, didn't increase his typing skills or switched to Dvorak.
Adding information reduced his impulse to take action. On the same token, it's not simply about comparing CICO against other wrong models but simply about having a person who wants to lose weight being committed to a model and doing what the model prescribes.