Ah, so a "reasoning process" is basically everything that the mind does?
If you suddenly notice a spider near you and jump away, that was the result of a "reasoning process" because the output (the jump) implied that in your model of the world spiders are scary?
If so, your original quote
you influence people through their (perhaps implicit) reasoning processes
looks quite trivial: you influence people though changing what's happening inside their mind -- well, of course.
It is nearly tautological, yes, but it's also true, and people seem to forget that. "The Dark Arts" do not belong in the same category as involuntary drug/hormone injections. If you treat tautologies as if they're false then you're gonna end up making mistakes.
For example, with the spider thing, this "trivial" insight implies that if you make up your mind about whether spiders are dangerous and conclude that they are not, then you stop jumping from spiders. This is indeed what I find, and I also find that most people don't find this to be "obvious" and are rather surprised instead when they see it happen.
Recently, James_Miller posted a conversation between Sam Harris and Scott Adams about Donald Trump. James_Miller titled it "a model rationalist disagreement". While I agree that the tone in which the conversation was conducted was helpful, I think Scott Adams is a top practitioner of the Dark Arts. Indeed, he often prides himself on his persuasion ability. To me, he is very far from a model for a rationalist, and he is the kind of figure we rationalists should know how to fight against.
Here are some techniques that Adams uses:
Overall, I think what Adams is doing is wrong. He is an ethical and epistemological relativist: he does not seem to believe in truth or in morality. At the very least, he does not care about what is true and false and what is right and wrong. He exploits his relativism to push his agenda, which is blindingly clear: support Trump.
(Note: I wanted to work on this essay more carefully, and find out all the different ways in which Adams subverts the truth and sound reasoning. I also wanted to cite more clearly the problematic passages from the conversations. But I don't have the time. So I relied on memory and highlighted the Dark Arts moves that struck me immediately. So please, contribute in the comments with your own observations about the Dark Arts involved here.)