My theory after seeing all 20 experiments is:
Those guys who have the theories "Each experiment will give a successive letter of the alphabet" and "Each experiment will give the next ASCII character" may be 'equally valid or invalid' but, well, they lack creativity, don't you think?
David D. Friedman asks:
One of the commenters links to Overcoming Bias, but as of 11PM on Sep 28th, David's blog's time, no one has given the exact answer that I would have given. It's interesting that a question so basic has received so many answers.