Why do people, including you apparently, always hide the price for this kind of thing? Market segmentation? Trying to get people to mentally commit before they find out how expensive it is? Maintaining a veneer of upper-class distaste for the crassness of money (or similarly, a "if you have to ask how much it is, you can't afford it" type thing)?

Sorry, I just hate it when I'm looking at some product or service for sale on a webpage and they won't tell you the damn price. I usually assume that it must be overpriced.