How do we know that it's improved? Isn't it equally plausible that Franklin would be horrified because some things in our world are horrifying, and his own moral thinking was more rational than our own? Does moral thought gets more rational all on its own? It seems as though it might be difficult for moderns to know if moral thought were less rational than it used to be.
The point of the exercise (somewhat more clear in the full post) is not that every moral decision on which we differ with Ben Franklin represents a moral improvement, but that at least some do and there are many. So, there are many things about our world today that are, in fact, better than the world of the 1700s, and at least some of them would nonetheless shock or horrify someone like Ben Franklin, at least at first, even if he could ultimately be convinced wholly that they are an improvement.
So in designing any real utopia, we have to include things that are different enough to horrify us at first glance. We have to widen our scope of acceptable outcomes to include things with an argument to be better that would horrify us. And that will, in fact, potentially include outcomes that hearken back to previous times, and things that Ben Franklin (or any other rational person of the past) might consider more comforting than we would.
So this is Utopia, is it? Well
I beg your pardon, I thought it was Hell.
-- Sir Max Beerholm, verse entitled
In a Copy of More's (or Shaw's or Wells's or Plato's or Anybody's) Utopia
This is a shorter summary of the Fun Theory Sequence with all the background theory left out - just the compressed advice to the would-be author or futurist who wishes to imagine a world where people might actually want to live:
The simultaneous solution of all these design requirements is left as an exercise to the reader. At least for now.
The enumeration in this post of certain Laws shall not be construed to deny or disparage others not mentioned. I didn't happen to write about humor, but it would be a sad world that held no laughter, etcetera.
To anyone seriously interested in trying to write a Eutopian story using these Laws: You must first know how to write. There are many, many books on how to write; you should read at least three; and they will all tell you that a great deal of practice is required. Your practice stories should not be composed anywhere so difficult as Eutopia. That said, my second most important advice for authors is this: Life will never become boringly easy for your characters so long as they can make things difficult for each other.
Finally, this dire warning: Concretely imagining worlds much better than your present-day real life, may suck out your soul like an emotional vacuum cleaner. (See Seduced by Imagination.) Fun Theory is dangerous, use it with caution, you have been warned.